Time and again, I bump into business websites that use #GoogleAnalytics (for example) on a very basic level, especially these days when I am currently on a searching spree for a full-time job in France.
It’s great that you know the importance of #WebAnalytics and presumably understand how many visitors they are getting from time to time, where they are from, and know which pages of the website receive the most traffic. But wouldn’t it be great if you could also understand how each of your landing page’s content elements perform with your website visitors PER channel, such as knowing the answer to these questions:
1. How deep do my users go when they land on my web page?
2. Do I know how many users click my Call-to-Action buttons?
3. What content elements do they click, interact, or engage with?
4. How come my page receives a lot of traffic but does not generate any Conversions?
By setting up page events tracking by tagging elements on the page and setting up triggers on when you want to send the data to Analytics (using #GoogleTagManager for example), you can unlock a huge, business-changing user engagement data that not only helps you in qualifying your website visitors and identifying their moments in the consumer journey, but it also enables you to optimise your website for #Conversions and #ConversionRate!
Solution: Enter Page Events Tracking.
Need help? Contact me!
#eventstracking#conversionrateoptimisation#googletagmanager#cro#googleanalytics