In today’s digital age, having a strong online presence is crucial to the success of any business. One way to achieve this is through search engine optimization (SEO), which involves optimizing your website to rank higher in search engine results pages (SERPs). However, SEO is not just about keywords and link building. Online PR plays …
How Online PR Helps SEO in 2023: Boost Your Presence Online Read More »
The sudden explosion of popularity of generative AI technologies such as ChatGPT, which is capable of generating unique content in seconds, has signaled major disruptions to occur in the digital marketing space in 2023. Although generative AI technologies still lack the ability of human creativity, many digital marketers like myself see them as new tools …
[Digital Marketing in 2023] The Impact of Generative AI on Digital Marketing Channels Read More »
As a digital marketer, you rely on analytics to measure the success of your campaigns and inform future strategies. While Google Analytics is a popular tool, it may not always be the best fit for your needs — especially, for example, if you currently use some e-commerce features of Google Analytics 3 (Universal Analytics) that …
As we enter 2023, the world of search engine optimization (SEO) continues to evolve at a rapid pace. With the rise of artificial intelligence (AI) and voice search, it is more important than ever for businesses to stay ahead of the curve and adapt to the latest SEO trends. One of the most promising AI …
2023 SEO Trends: Harness the Power of AI with ChatGPT to Boost Your Online Visibility Read More »
If you are business or creator with a good website and you are still not making any money from it: then maybe it is time to make up your mind, join the affiliate marketing bandwagon and discover your website’s true revenue potential! What Is Affiliate Marketing? Affiliate marketing is a method of promoting web businesses …
Discovering your website’s revenue potential with affiliate marketing Read More »
Time and again, I bump into business websites that use #GoogleAnalytics (for example) on a very basic level, especially these days when I am currently on a searching spree for a full-time job in France. It’s great that you know the importance of #WebAnalytics and presumably understand how many visitors they are getting from time to time, where they …
Events Tracking via Tag Manager: Uncovering How Your Landing Page Really Performs Read More »
It’s always nice to pick up some new marketing certifications. I skipped the LinkedIn Marketing Fundamentals course and took the exam straght away to measure what I already know based on my own Linkedin advertising experience… and I passed! #linkedinadvertising #linkedin #digitalmarketing
