Je suis John.
Votre Digital Marketing Expert.

2022

Growth Marketing Manager

🎯 Increased brand’s visibility on Organic Search by 17% by eliminating SEO issues and optimizing web page experience, including removing user frictions toward a purchase on the company’s webshop.
🎯Developed an Integrated Communications Plan (ICP) to implement omnichannel paid and organic digital marketing activities that generated more traffic, leads, and conversions.
🎯 Created a social media marketing strategy to increase engagement on social media.
🎯Developed a brand style guide to ensure consistent branding across marketing assets.
🎯Produced marketing videos (e.g., video ads) to promote the launch of a new product.
🎯Designed marketing performance dashboards using Looker Studio, reporting marketing ROI with metrics that are important to the business across the entire consumer journey from Awareness to Evangelism.

2020

Head of Digital

🎯 Drove business performance of the company and its clients through strategic omnichannel digital marketing campaigns that generated more traffic, more leads, or more conversions.
🎯 Generated leads through strategic and multi-touch B2B lead nurturing program with SAP partners
🎯 Designed real-time marketing performance dashboards using Google Data Studio, combining marketing data from Analytics, Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, among others, to paint the full multi-touch consumer journeys of the website visitors.

2017

Associate Performance Manager

🎯Delivered user-centric digital marketing strategies (SEO and SEM) in client QBRs and year-end reports
🎯Optimised the performance of SEM campaigns of international clients such as Chubb Travel Insurance, National Library Board Singapore and Tiger Balm.
🎯Improved the organic search performance of Invisalign (SEA markets), Jaguar Land Rover (16 markets), and insurance companies such as Prudential Singapore and Chubb Travel Insurance websites across their markets in Asia Pacific through mobile-first technical SEO approach, accessibility, and usability review and content optimisation.
🎯Developed content, organised and managed events of an online community, and delivered top-notch technical support for Canon EOS World, a community of photographers in Singapore.
🎯Increased the organic traffic of Canon’s photography community website by 30% after optimising its usability, accessibility and content for users and search engines.
🎯 Increased sales from organic traffic and improved the findability of Canon Online Store on search engines by optimising the e-commerce website.
🎯 Delivered responsive community management services for Marigold PeelFresh on their Facebook page, a major juice brand in Singapore.

2013

Community Manager, Content Manager and Web Developer

🎯Video producer for a social media campaign of a major potato chips brand.
🎯Developed content, community and content manager, and technical support for EOS World, a community of photographers under Canon.
🎯Developed a website for an international swimming sports event using WordPress, HTML5, CSS3, PHP and MYSQL.
🎯Developed the company’s website using responsive and parallax design.
🎯Developed static and animated web banners for MNC clients using Photoshop and Flash.
🎯Produced videos for pitches and presented “Dentsu Socials,” a video series that supported the company’s social media campaign.
🎯Increased the company’s social media followings by up to 125% through strategic development, management, and implementation of a content calendar for the company’s social media profiles.
🎯Managed the company’s digital content using Jive, a social collaboration platform.